HELLO HELLO HELLO
HELLO HELLO HELLO

HELLO HELLO HELLO

Can i let you in on a secret?

I’ve never known what I wanted to do or be 👀

My career has taken many a twist, turn, and unexpected detour. 10 years in, I’ve finally realized maybe that’s the entire point. I’ve begun to craft a career for myself that offers plenty of space and support. That way, I can continue to create meaningful experiences in a way that is most sustainable for me.

My Journey

2014 - 2019

EARLY CAREER

Built experiences and relationships while developing nimble problem-solving, communication, and collaboration skills.

2019 - 2021

MASTER'S PROGRAM

Began my Master's in Human-Computer Interaction (MS-HCI) program at DePaul University and fell in love with learning, design, and behavior economics.

2021 - 2024

AGENCY STRATEGY CONSULTING

Took on UX and CX projects across retail, banking and financial services, and tech across B2C, B2B, and B2B2C.

2024 - Present

FREELANCE

Began freelancing, including contract CX, UX, and design work and focusing on individual client-based projects. 

My expertise

While consulting over the past couple of years, I’ve finely honed my expertise conducting comprehensive reviews to gauge site and app usability via UX audits and heuristic evaluations, competitive and comparative analyses, and benchmarking:

  • 60 +

    comprehensive reviews assessing...

  • 75 +

    usability and functionality criteria across...

  • 5 +

    industries and sectors 

brands i've audited
target.png
nordstrom.png
amazon.png
homedepot.png
backcountry.png
walmart_icon.png
REI_icon.png
dicks.png
bestbuy.png
discover_icon.png
capone.png
amex.png
microsoft.png
adobe.png
dell.png
ibm.png
autodesk.png
solidwords_icon.png
sap_icon.png
oracle.png
workday.png

“Good design is as little design as possible.
Less, but better.”

— Dieter Rams

Dieter Rams via Vitscoe

SIMPLICITY-INSPIRED

From the functional furniture and renowned home products to the design principles he developed, I find Dieter Rams inspiring.

Braun SK 4 record player, designed by Deiter Rams for Braun, 1956 via Vitscoe

I strive to embody the same spirit of simplicity in all of my work across sectors, industries, businesses, teams, and projects of all types and sizes.

I’m currently based in sunny & hot Tucson, AZ.

The desert isn’t for everyone of course, but it it perfect for me. Tucson has been a supportive environment and the desert has taught me a great deal about patience and persistence. I love learning, creating, and living here.

When my nose isn’t behind a screen, you can find me outdoors with my dogs 🌾 enjoying live music, getting my hands dirty with paint 🎨 honing my pilates stance, wading into all things woo-woo 🔮 visiting friends and family, taking yet another personality test ✏️ or savoring something spooky.

sipping

iced coffee & sour beers

noshing

white pizza

treading

Michigan, California, Texas, & London 2024

listening

Beyoncé, Chappell Roan, charli xcx, & Taylor Swift

reading

All About Love by Bell Hooks

watching

old episodes of Unsolved Mysteries

myers-briggs

INFP “the Mediator”

Strengths finder

restorative, empathy, input, adaptability, & intellection

four tendencies

“the Rebel”

human design

6/2 Projector “the Role Model/Hermit"

enneagram

type 4 “the Individualist”

big three

taurus sun, leo moon, taurus rising